Coconut Groove Fire Incident Research Paper Example | Topics and Well Written Essays - 1250 words

Coconut Groove Fire Incident - Research Paper Example This, among other structure blemishes and disappointments to mull over security measures, prompted the sad occurrence. This paper looks to give an inside and out examination of the occasions that prompted the fire, and changes executed by fire and security offices across America to keep away from a rehash of the catastrophe. The Cocoanut Grove Fire and Potential Causes To comprehend why the Cocoanut Grove fire was not handily contained, and why it asserted such a significant number of lives, it is basic to get a thought of its unique format. This office had three ways out, on the Shawmut, Piedmont and Broadway sides (Boston Fire Historical Society, n.d). The building’s principle entrance involved a solitary rotating entryway on the Piedmont Street side. The passageway opened into Cocoanut Grove’s anteroom, while the path into the Melody Lounge, in the lower level, was through a solitary flight of stairs from the meeting room. There were no different passageways or ways out from this piece of the Night Club. The exit to Shawmut Street was situated halfway along the principle club area’s divider. Another passageway along this divider, and circumscribing the exhibition stage was shut consistently. The third exit was on the new Broadway Cocktail Lounge. This exit involved only one entryway, which tragically opened internal. Another contributory factor, to the enormous death toll, was that every single other leave that could have empowered supporters to escape were either darkened or bolted. For example, had the entryway in favor of Piedmont Street been open during the episode, Melody relax benefactors could have left without returning to the meeting room (Beller and Sapochetti, 2000). Another basic wellbeing blemish noted was that, leave focuses from the upper level dressing regions were through steps, which finished at the Shawmut side entryway that was constantly bolted. Moreover, windows on the Shawmut and Piedmont building sides were darken ed, making them for all intents and purposes imperceptible for benefactors inside the office. Further, the night club’s inside had various designs, made of combustible materials. A portion of these materials remembered textures for the roof just as counterfeit calfskin utilized on bars and dividers. To exacerbate the situation, the office had bogus dividers and suspended roofs all through, covering the structure beginning apparatuses. There were additionally counterfeit palms, for improving purposes and these were in the dance club, yet in addition in the Melody Lounge at the storm cellar level. The palm trees’ ability to consume was highlighted by consolidation of electrical lighting and its partnered wiring. The lower leveled Melody Parlor additionally had profoundly combustible rattan wood covers on the dividers, and the majority of the furniture in the whole office had counterfeit calfskin covering (Beller and Sapochetti, 2000). Supposedly, an insignificant eight d ays preceding the heartbreaking fire, assessors from Boston’s local group of fire-fighters had examined the office. In their report, these assessors showed that there were adequate ways out, no burnable beautifications and enough fire quenchers to extinguish a fire, in the event of one. Obviously, the main deficiency found by the controllers was the nonattendance of a steel fire obstruction between the eating zone and the Broadway Lounge. It is critical to take note of that, finishing the office development consideration of the Broadway Lounge, the club’s the board sent an application for a café permit to the town gathering. Under the new terms of activity, the Cocoanut

Mr. Bennet from Pride and Prejudice free essay sample

Character investigation of Mr. Bennet in Jane Austens tale Pride and Prejudice. This article presents a character investigation of the Jane Austen character, Mr. Bennet. The creator dissects his job in the story by taking a gander at an amazing occasions that happened both during the story, and before the beginning, his strategies for managing issues, and his character and comical inclination.

The Presentation of the Beloved in the Poem To Celia - Literature Essay Samples

To Celia is a four-stanza poem written by Ben Jonson that has been said to be centered around his fellow poet Lady Mary Wroth, who had also been the subject of his other poems such as To Penshurst and Sonnet to the Noble Lady, the Lady Mary Wroth. This poem is essentially a depiction of an exquisite woman that the speaker is romantically interested in. In the first half of the poem To Celia, the speaker describes how her smallest of actions would trigger the largest of reactions in his mental state. The speaker then continues the poem by chronicling the events in their relationship. This can be seen through the mention of his decision to send his beloved a rosy wreath, and eventually his beloveds response towards this particular action. It is crystal clear that her every move is of utmost significance to him, and the reader gets a sense of the speaker’s transcendental love for his beloved. Therefore, the question before us is: how was the beloved presented in this poem? First of all, To Celia, could be interpreted as the speaker addressing the poem to his beloved, and this is supported by the use of second-person pronouns, such as thine, thou, and thee throughout the four stanzas. On the other hand, the phrase ‘To Celia’ also sounds like a toast to celebrate the existence of Celia, thus presenting Celia as a rather special human being. The title of the poem has not only provided a hint to the reader about drinking but has also begun the pedestalling of the beloved. In the first stanza of the poem, alcohol is used as a metaphor for the beloveds intoxicating eye contact. This is suggestive of the fact that the speaker is addicted to the beloved, which explains why he would go so far as to pledge to her. In other words, Celia is depicted as a woman who is lovely enough for the speaker to be committed and loyal to her at the drop of a hat, so long as she would merely glance at him. Her kiss is then described as a substance that exceeds wine in terms of its ability to cause infatuation. In this instance, the reader is again reminded of the beloveds ethereal qualities, which perhaps is used by the speaker to justify his love for her. It is worth noting that the speakers desire for her to communicate any reciprocal feelings through actions instead of words creates an atmosphere of secrecy. The reader would now be curious about the identity of the beloved and the nature of their mysterious relationship. In the second stanza, the analogy of his love and desire being related through wine and thirst is demonstrated through the rhyme scheme of the first two stanzas. The corresponding lines of each stanza rhyme with each other, for example the last word of the first line of the first stanza ‘eyes’, rhymes perfectly with the last word of the first line of the second stanza, ‘rise’. In the first line, thirst is used as a metaphor to express the speaker’s desires and urges as a physical need. This is done through the implied desperation by the usage of the word ‘thirst’ and it shows how the affection of the beloved is of utmost necessity for the speaker to live. The idea is further strengthened with the phrase ’from the soul doth rise’, as it gives the reader the impression that the speaker yearns for his beloved with every fibre of his being. In the following line, the speaker begins to draw a connection between Celia and the divi ne. Firstly, the speaker elevates the depiction of Celia by indicating that she is the ‘divine drink’ that his soul requires, and proceeds by further idealizing the beloved through hyperbolic comparisons. For example, the speaker confesses that the desirability of Joves nectar pales when juxtaposed against that of the divine drink of Celias love. Hence, it can be said that the speaker considers the divine drink to have powers even greater than that of Joves nectar, which is a substance that allegedly provides immortality. This mythical allusion helps cement the message that the speaker is trying to get across: that Celias love is so wonderful, it exceeds even the best of what the mystical realm can offer. The poem then departs from the drinking analogy that has previously been presented. Now the focus of the poem is on a wreath, and the speaker uses this to again prove that his beloved is indeed heavenly. The depiction of the wreath as rosy could suggest beauty and fragility, but the seemingly positive intention of sending the beloved a lovely wreath is diminished by the following line. Not so much honouring thee would shock the reader as it is an unforeseen tonal shift from the devotee-like praise that came from the speaker in the first two stanzas. In fact, the phrase seems to insinuate a form of insult towards the beloved. The speaker then defends himself by clarifying that he considers Celia to have powers of immortality, thus his actions serve as an experiment to test the veracity of his belief. This provides evidence that the speaker thinks that his beloved is not mortal and therefore is not subject to the same mortality as the flowers in the wreath, which perfectly explains why the speaker attempts to prolong the existence of the wreath by sending it to her. The Petrarchan convention of immortality in romantic poetry, which is introduced in the previous stanza, is clearly sustained. Besides that, the enjambment in the third stanza in lines 10-12, mirror the speakers hope to immortalize the beauty of the wreath. The lack of a pause could also be linked to the continuation of the life of the wreath. In the final stanza, the reader is informed on what becomes of the wreath. It is sent back by Celia, and thus can be seen as a direct rejection towards the speakers romantic intentions. This paints an image of the beloved as a coy and scornful woman, which fits in with the Petrarchan conventions commonly found in love poetry. Essentially, the main point of the stanza is that despite being sent back, the wreath is still alive as it still breathes and smells. Similarly, despite a rather obvious dismissal, the speakers affections have yet to be crushed. However, the speakers seemingly foolish behavior of clinging onto this potential relationship could be justified by the fact that since the rose smells of Celia, it could mean an implied acceptance. Moreover, the rose smelling of Celia is an apparent statement of power because it shows that the smell of Celia is so powerful that it overwhelms the smell of the rose, even though the rose has only been in Celias presence for a relatively sh ort while. Therefore, the wreath is not only symbolic of the speakers hopes for the continued life of his relationship with Celia, but it is also symbolic of Celias quasi-divine abilities as well. Overall, the poem presents the beloved as a woman who is above mere mortals. In the first stanza, Celia is presented as a woman so lovely that her kiss is capable of providing more intoxication than alcohol. The speaker then continues to elevate Celias image by comparing the desirability of Celias love and Joves nectar, and ultimately decides that he would trade off this drink of immortality in favor of Celias love. This again positively slants Celia and presents her as an extraordinary woman. Finally, through the revival of the wreath, the speaker makes it unquestionable that Celia is to be considered as absolutely divine. In conclusion, Celia is presented to the reader as an ethereal woman whose beauty and love is more powerful than what both earthly and supernatural worlds can offer.

The Harlem Renaissance - 850 Words

Giselle Villanueva History IB Mr. Flores February 7, 2016 Period 4 Word Count: 693 Harlem Renaissance The Harlem Renaissance was the first period in the history of the United States in which a group of black poets, authors, and essayist seized the opportunity to express themselves. The Great Migration was the movement of six million African Americans from the rural South to the cities of the North during 1916 to 1970. Driven from their homes by unsatisfactory economic opportunities and harsh segregationist laws, many African Americans headed north in search for a better future. Due to the aftermath of World War One , it brought many African Americans into the thriving New York City. Moreover, during the early 1920s the African Americans developed their own culture by the creation of art, music, literature, including the battle in fighting for their civil rights and the effect of the Great Depression. Throughout the Harlem Renaissance, writers and other artists came to Harlem for the opportunity to have a blank slate to express their creativity. In the 1920s African Americans expressed a growing pride in their heritage. Many creative black writers, musicians, and artists lived in the Harlem that the flourishing artists developed. As the back to Africa Movement led by Marcus Garvey hit the African Americans, creating art and a well respected culture in the American Mainstream. In addition, the African art and culture grew tremendously in which brought the developments ofShow MoreRelatedHarlem And The Harlem Renaissance Essay2269 Words   |  10 Pagessouthern African Americans migrated to a city called Harlem in New York. They relocated due to dogmatism and intolerance of melanin diverging out the of pores of many white southerners. The African Americans who migrated found new opportunities both economic and artistic that resulted to the creation of a stable middle class Black â⠂¬â€œAmericans (Dover, 2006). This was the Harlem Renaissance a cultural, social, and artistic explosion. The core of Harlem expressed by Alain Locke is that through art, â€Å"negroRead MoreHarlem And The Harlem Renaissance1430 Words   |  6 Pagesmoved in to urban cities such as Chicago, Detroit, and Harlem. Out of these northern metropolises, the most popular was Harlem; â€Å"here in Manhattan (Harlem) is not merely the largest Negro community in the world, but the first concentration in history of so many diverse element of Negro life†(1050). Harlem became the mecca of black people, and between the years of 1920 and the late 1930s it was known as the Harlem Renaissance. The Harlem Renaissance, brought artiest, poets, writers, musicians, and intelligentRead MoreThe Harlem Renaissance1154 Words   |  5 PagesIV AP 16 November 2015 The Harlem Renaissance The early 1900s was a time marked with tragedy in America. Started and ended with the Great Depression in between, it was not America s finest moment. Prohibition was in place, the Klu Klux Klan was still marching, and the Lost Generation was leaving for Paris. But despite the troubling times, people still found beauty and meaning in the world around them. They still created art and celebrated life. The Harlem Renaissance was an artistic and literaryRead MoreThe Harlem Renaissance941 Words   |  4 PagesThe Harlem Renaissance was a cultural movement, in the early 1920’s, that involved vibrancies of new life, ideas, and perceptions. The large migration of African Americans northward, after World War I, allowed people of color the opportunity to collaborate in the New York City neighborhood, known as Harlem. This renaissance allowed the city to thrive on a refined understanding and appreciation of the arts. Many individuals were involved in this movement including doctors, s tudents, shopkeepers,Read MoreThe Harlem Renaissance1317 Words   |  6 Pagesday is the Harlem Renaissance. The Harlem Renaissance is the cultural movement of the 1920’s. The movement essentially kindled a new black cultural identity through art, literature and intellect. The Harlem Renaissance started during the Roaring Twenties. It took place in Harlem, New York. It became most prominent in the mid to late 1920’s and it diminished toward the early 1930’s (Henderson). The Harlem Renaissance was initially called the New Negro Movement or the New Negro Renaissance. It was theRead More The Harlem Renaissance Essay1513 Words   |  7 PagesThe Harlem Renaissance      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chapter 1 Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Harlem Renaissance, an African American cultural movement of the 1920s and early 1930s that was centered in the Harlem neighborhood of New York City. According to Wintz: The Harlem Renaissance was â€Å"variously known as the New Negro movement, the New Negro Renaissance, and the Negro Renaissance, the movement emerged toward the end of World War I in 1918, blossomed in the mid- to late 1920s, and then withered in the mid-1930sRead MoreHarlem Renaissance Essay1069 Words   |  5 PagesHARLEM RENAISSANCE Throughout the history of African Americans, there have been important historical figures as well as times. Revered and inspirational leaders and eras like, Martin Luther King and the Civil Rights Movement, Nat Turner and the slave revolt, or Huey Newton and the Black Panther Party. One such period that will always remain a significant part of black art and culture is the Harlem Renaissance. It changed the meaning of art and poetry, as it was known then. Furthermore, theRead More The Harlem Renaissance Essay1031 Words   |  5 PagesHARLEM RENAISSANCE Throughout the history of African Americans, there have been important historical figures as well as times. Revered and inspirational leaders and eras like, Martin Luther King and the Civil Rights Movement, Nat Turner and the slave revolt, or Huey Newton and the Black Panther Party. One such period that will always remain a significant part of black art and culture is the Harlem Renaissance. It changed the meaning of art and poetry, as it was known then. Furthermore, theRead More The Harlem Renaissance Essay524 Words   |  3 Pages Harlem Renaissance nbsp;nbsp;nbsp;nbsp;nbsp;The Harlem Renaissance was a time of racism, injustice, and importance. Somewhere in between the 1920s and 1930s an African American movement occurred in Harlem, New York City. The Harlem Renaissance exalted the unique culture of African-Americans and redefined African-American expression. It was the result of Blacks migrating in the North, mostly Chicago and New York. There were many significant figures, both male and female, that had taken partRead MoreThe Harlem Renaissance Of The 1920s1557 Words   |  7 Pagesnot until the evil intentions of slavery crossed mankind’s thoughts that hue became our downfall, our separator. White supremacy eroded the idea of equality, and darker hues began to symbolize worthlessness, inferiority, and ugliness. The Harlem Renaissance of the 1920s evoked the idea of black consciousness and pride. It was a movement established to express black literature, art, music, and culture. Blacks began to wear their dark hue like a badge of honor. Art, literature, and music became the

Role of Student to Maintain Peaceful Atmosphere at Home,...

ROLE OF STUDENTS HOW STUDENTS CAN BEST SERVE THEIR COUNTRY: Hints: 1. Tremendous man-power of the country is being wasted away. 2. Education must be made purposeful and practical. 3. High aims and aspirations must be set before the students. 4. Students must work to remove social evils. 5. Students must actively participate in the economic development of the country. 6. Military training is essential. 7. Students must not participate in politics and give up their indulgence in hooligism. . 8. Students must peacefully ex ¬press their dissatisfaction. 9. Moral and intellectual frustration from among the students must be removed. 10. Proper incentives and creative occupations must be provided to the students. It is a pity that†¦show more content†¦*****A student plays a very significant role in developing the country . He /she study hard throughout their life amp; when the person Role of Student India has a vast population of students who are studying in thousands of schools and colleges. These students can plays a very significant role in the re-building and reconstruction of our nation. This can only happen if their energies are properly channelised. The students had also played in a very important role during India s struggle for independence. But after India s independence it seems that students have no aim and noble cause before them for which they can utilise their energy. From time to time we hear about student s indiscipline in difference universities and colleges. This again proves that the student s power is being misused for destructive activities instead of any constructive work. In reality, the students lack proper guidance and good leadership. For some years indiscipline among the students in India had become a serious problem. They were going on strikes and organising demonstrations, agitations etc. They were disrespecting their teachers and college authorities. They were also fighting with the police. Thus the whole academic atmosphere in the universities was vitiated. In certain universities forShow MoreRelatedStrengthening Community624 Words   |  3 Pagesthe community to adapt. These can arise from violence at home, and they can follow one person to their school and workplace. Furthermore, new forms of communication, such as social media, when used inappropriately, can negatively affect the community. However, I believe that it is possible for an individual to take action and intervene to help strengthen the community. Strengthening the community can be started at home, advancing to the school, workplace or to any other forms of community like churchesRead MoreEssay on the Importance of Discipline966 Words   |  4 Pagescertain laws to maintain perfect harmony and beauty. Without this order, there would be utter chaos. Discipline is a basic requirement of a civilized society. Citizens of a disciplined nation work with a spirit of coo peration and unity. Aristotle has rightly said, Discipline is obedience to rules formed by the society for the good of all. Discipline should be inculcated from a very young age. Talent and genius alone are not enough to achieve success. Discipline has an equally important role to play. TalentsRead MoreThe Columbine Tragedy1110 Words   |  5 Pages An outburst of school violence has taken over the nation throughout the past several years. Incidents of school violence have quickly intensified since the Columbine tragedy, thus prompting communities to take additional safety precautions with their youth education system. There are many inquiries on what type of violence is most common, often narrowing down on gender, ethnicity, and environment. Violence itself can be defined as a deliberate act, serving no legitimate purpose, which has the possibilityRead More Causes of School Violence Essay2568 Words   |  11 PagesTo explore how to maintain safe school environments, we must first define the causes of school violence. When Eric David Harris and Dylan Bennett Klebold opened fire inside Columbine High Sc hool on April 20, 1999, injuring 24, and killing 13 (including themselves), they were simply displaying the unfortunate symptom of their disease- a deeply-rooted lack of emotional literacy. As Sandra Bloom notes, A few incidents of violence are directly related to limited skills in reading, writing, andRead MoreCHILDREN TODAY PREFER TO PLAY COMPUTER GAMES TO TRADITIONAL GAMES.2573 Words   |  11 Pagesagreed to say that children today prefer to play computer games to traditional games. For instance, children nowadays did not participate in any club game of traditional like congkak club at school because they choose to join in club games like hockey and football. Then, most of them preferred to stay at home and play computer games than go outside with their friends and practice the traditional games. In a nutshell, the government should make some efforts to encourage children to be participatedRead MoreClassroom Behavior and Management Theories Essay2743 Words   |  11 Pagestog ether as a society. It is reflected in every relationship that we have. JD formalizes citizenship. It discusses our rights and responsibilities as citizens. JD is a philosophy and a framework for classroom management and school discipline that is based on the United States Constitution’s Bill of Rights. How do we balance students’ rights with the rights and interests of society? Forrest Gathercoal, author of Judicious Discipline, presents a model that respects the rights of students and balancesRead MoreCurbing Examination Malpractices in Nigerian Educational Assessment: Guidance and Counselling Intervention2969 Words   |  12 PagesScience Secondary School, Katsina, Katsina State And Abdulrasheed S. Imam (Ccn, mcasson) Ulul-Albab Science Secondary School, Katsina, Katsina state. . ABSTRACT The paper examines the role or intervention of guidance and counseling in curbing examination malpractice in Nigerian educational assessment among all the stake holders in education industry. Counseling can be of much interventional assistance in bringing re-orientation of students, teachers, the school and the society. Also provides socialRead MoreA Brief Note On Civil Rights For Minorities Essay1873 Words   |  8 Pagesgreater rights or benefits. In the early twentieth century, they were considered minority national groups didn’t feel represented within the territorial boundaries in which they found themselves. Their demands and dissatisfactions played a decisive role in the outbreak of the World War I and irresolute situation continued even after the end of the World War II. It was groups seeking to emancipate the country or empire on which were a minority and wanted to get greater representation of their interestsRead MoreA Brief Note On Civil Rights For Minorities Essay1880 Words   |  8 Pagesgreater rights or benefits. In the early twentieth century, they were considered minority national groups didn’t feel represented within the territorial boundaries in which they found themselves. Their demands and dissatisfactions played a decisive role in the outbreak of the World War I and irresolute situation continued even after the end of the World War II. It was groups seeking to emancipate the country or empire on which were a minority and wanted to get greater representation of their interestsRead More Meiji Restoration Essay1958 Words   |  8 PagesThe inception of the Tokugawa Shogunate around 1600 would reduce the impact of foreign relations throughout Japanese society. This bulwark helped resist change and development in Japan, although it continued throughout the western world. Following two hundred years of self imposed seclusion from the rest of the world, the forceful re-entry of the foreigner brought about considerable change in Japan. While managing the foreign threat, there was also an imbalance of power in the current feudal system

Stalin the Myth Surrounding Stalin Essay Sample free essay sample

What does this beginning state us about the creative activity of myth environing Stalin? Krushchev on Stalin He argues that under Lenin was a â€Å"collectable leadership† with which they discussed political scheme. Stalin was power-hungry who repressed those who would stand up for their sentiment. he didn’t listen to the people and attacked those who supported him. Using the thought of â€Å"Enemy of the people† to warrant his actions. â€Å"It is clear that here Stalin showed in a whole series of instances his intolerance. his ferociousness. and his maltreatment of power†¦Ã¢â‚¬ ¦Ã¢â‚¬  He regarded Stalin who’s thought of regulation was a transcript of the original revolution. He compares Lenin to Stalin. â€Å"Here we see no wisdom but merely a presentation of the brutal force which had one time so alarmed V. I. Lenin. † â€Å"Lenin used terrible methods merely in the most necessary instances. when the exploiting categories were still in being and were smartly opposing the revolution. We will write a custom essay sample on Stalin the Myth Surrounding Stalin Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page when the battle for survival †¦ . † It is clear that the repressions were established by Lenin after the revolution. This is one of the myths that fuel thoughts about Stalin. Others give their positions about Stalin and their narratives of the said histories. Scott. makes premises about the purgings without grounds. he experienced dictatorship foremost manus. He suggests that the purgings were about the control of disposal. utilizing the paperss of the condemnable codification of the R. S. F. S. R – â€Å"Any action is antagonistic – revolutionist which is directed towards the overthrow. sabotaging. or weakening of the power of the workers and peasants†¦ . † Scott was in no place to cognize what they were up to. He argues that workers were able to utilize the rise of the purgings to command direction of the mills. their higher-ups were put in prison. Scott recalls that some apprehensions created chance for societal mobility and shows how the apprehensions created fright and protests. â€Å" Incidents of this sort. occurred in assorted parts of the Soviet Union and studies of them in one signifier likely reached Stalin and the other leaders of the authorities. † â€Å"Many people acted by eschewing duty. † Conquest believes that Stalin was to fault for the purgings. â€Å"Stalin personally ordered. inspired and organised the operation. He received hebdomadal studies of. as a recent Soviet article put it. He personally examined and signed. it is true. merely the top – degree decease sentences† . From that mentions I can see Conquest has no grounds based on this. alternatively he is adverting a Soviet article. he doesn’t state where the article came from. Conquest doesn’t have any statistics over the deceases but he does hold with Scott and references that the panic was directed to the people of Russia. â€Å"By the center of 1938 he had killed. or had in prison ready for executing. the great bulk of the Central commission. † This may be true and coincides with Scott’s version of events. Its a point of position instead than based upon grounds and is based on his averments instead than fact. Suny mentions the purgings escaped Stalin’s control. He gives descriptions of what happened in Magnitogorsk. â€Å" The purgings destroyed chiefly those in power. It is one of the enigmas of Stalinism. † â€Å"There are among the apparatus member of the authorities or party setup. excessively many former members of the original Leninist party. † He was composing about how the Purges members who were seeking to be seen as revolutionists but ended up as dictatorial. â€Å"One of the effects of the purgings was the replacing of an older political and economic elite with a younger. potentially more loyal one.

Marketing Initiatives of Milo free essay sample

Nestle is one of the biggest multinational companies in the world offering fast moving consumer goods (FMCG) such as Milo. Nestle’s Slogan, â€Å"Good Food, Good Life† reiterates what they stand for in delivering qualitative products to the end-user being their main objective. The fundamental aim of Nestle is to increase profits however at the same time, raise the standing of living and quality of life for everyone by continually providing nutritional products to promote a healthier lifestyle for all of us. In every market, different companies offer products; consumers always want to choose the best and the healthiest product. Nestle is one of the companies which caters for the nutritional needs of consumers. Due to the great competition in the market, Nestle has evolved its product with a passage of time to maintain the market share being our main reasoning for choosing Nestle Milo. The market share of Nestle Milo is so large that their biggest competitors comprise of their own products such as Nesquick. We will write a custom essay sample on Marketing Initiatives of Milo or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Milo markets itself to teenagers by being a beverage that will provide kids with enough energy for sports and a fast lifestyle, whilst still being healthy. Another large part of Nestle Milo’s Marketing is the sponsorship and community programs which consist of Nestle’s ‘MILO in2CRICKET’ program offering children an opportunity to â€Å"have a go† at cricket whilst promoting physical activity at a young age. On top of this Nestle Milo also sponsors various sporting events at a school level to ensure all children have the opportunity to build their sports skills for the future. In the business environment, there are different forces such as economic forces, legal forces and the socio-cultural forces which can have an impact on the product, on the organization and the marketing manoeuvres in which nestle undertakes. This will be further examined in the first section of the report. Marketing Initiatives As we all know that there are several forces that can impact a product and an organization. Companies must take different measures according to their environments to ensure the survival of their products. When we look at Nestle Milo, we will come to know that Nestle has taken many steps to make Milo compatible with the needs and expectations of consumers. According to Ryan (2004), Nestle introduced the phrase â€Å"good food, good life†. When we look at Milo, we can see that Nestle has tried to focus on the health and nutritional benefits of its product. Nestle has also tried to focus on the market of children from 6-13 years of age. Some of the examples of the initiative taken by Milo are the ‘Good Food, Good Life’ Campaign and the ‘Milo in2 Cricket’ Program. The ‘Good Food, Good Life’ campaign is a consumer psychology that they relate the brands with things or feelings. Whenever a brand name comes to their minds, something associated with that brand or their own personal experience comes into their minds as well. In a similar manner, consumers recognize Milo as a symbol of nutrition and Health. Even the packaging and the outlook of Milo symbolises nutrition, health and energy. Another example of the initiative taken by Milo is Milo in2 cricket. It is actually an initiative taken by Milo in its Australian market. This initiative is for the children who are between the age of five and ten. In this program, these children participate in a six to twelve week cricket camp. This marketing move has enabled Nestle to penetrate into the potential market of Milo, that is, children. The program basically focuses on providing children with the skills that they need to have to perform well in cricket. Also, children attending the Cricket camp receive Milo products and merchandise which causes a great promotion for the product. Environmental Forces – Socio-cultural Socio-cultural aspect is one of the most important macro environmental factors that can have an impact on a product. According to Elliott et al. 2010), when a company is trying to maintain and establish its product in a market, it must pay special attention to the socio cultural aspect. The progressive thoughts and the changes in beliefs have impacted the population a lot. According to Bergadaa (2007), as a result, the companies have also been impacted by these changes. The parents also have an impact on the purc hases that their children make. The perspective of parents can cause a decline in the sales of product. According to Preston (2005), a customer decisions can be impacted by a change which the households are undergoing. The catholic social services (2010) have highlighted some of the difficulties which the parents are facing because of increase in petrol prices and the interest rates. Hence, other areas such as social and economic areas get impacted and the pressures build on the parents. This creates a feeling of frustration and guilt in parents. These feelings can also impact purchase decisions of parents thus Nestle must pay special attention to such macro environmental forces. Democracy is another factor which can have a great impact. Democracy is the fundamental basis of our society. It is a human nature that they always resist the imposition of anything on themselves. Galbreath has done a great work to document the importance of customer satisfaction. According to Bergadaa (2007), Nestle still continues to be impacted by the moves which a society makes to protect children against the marketing manoeuvres which companies make. This has also impacted Milo as well. Such factors will always have an impact on marketing manoeuvres of the organizations. Health – Childhood Obesity A society evolves with time into a healthy and a conscious society. They pay special attention to nutrition and health issues. Public views are greatly impacted by the health issues. Childhood obesity is one of the major issues which the modern society is facing. The society has also taken many steps to deal with these issues specially childhood obesity. Nestle Milo is continuously receiving the impacts of the measures that are being taken against childhood obesity because it is one of the most critical health problem in Australia. This socio cultural issue has caused a great impact on the company’s ability to market their product. Companies find it difficult to communicate about their products. Laws and regulations In every country, there is an organization that looks after the activities of companies. In Australia, the ASIC is doing this job. The ASIC makes laws, enforces them and acts as a regulatory authority. It works to protect creditors, investors and consumers. It has made several laws for the above mentioned purpose. The corporations Act 2001 and the ASIC Act 2001 are some of the examples of the legislations done by the ASIC. It is important that the corporate marketing initiative should follow the concerned law. Therefore, Nestle must pay attention to this environmental factor as well and must make the advertisement moves according to the laws. In Australia, the ACCC (Australian Competition and Consumer Commission) makes the laws for the industries and also regulates the industries. The ACCC sets the laws for trade practices and the industries. One of the important laws passed b the ACCC is the Trade practices Act 1974. According to the Australian Competition Consumer Commission 2005, this law addresses the issues about the quality, nutritional information and the imported ingredients. It is essential that the marketing initiatives which talk about the nutritional benefits of any product, they must comply with this law. According to James (2009), Milo is unable to comply with this law properly because of the caffeine content in their product. Excluding this issue, the Milo has always exhibited fairness in all other issues. Nestle has taken many measures to deal with the macro environmental forces. Nestle has always changed its marketing mix according to the needs of a market. It also shapes its strategies according to the environment. One of the major steps taken by Nestle is the recognition that it has obtained by the Heart foundation. The heart foundation endorses and emphasises the use of healthy products. References: 1. Emerald | Society and Business Review | Children and business: pluralistic ethics of marketers. 2011. Emerald | Society and Business Review | Children and business: pluralistic ethics of marketers. [ONLINE] Available at: http://www. emeraldinsight. com/journals. htm? articleid=1593515. [Accessed 07 October 2011]. 2. elliot, 2009. marketing isbn13 9780470819654. Edition. John Wiley Sons. 3. Nestle Australia: Feeling Good with Nestle . 011. Nestle Australia: Feeling Good with Nestle . [ONLINE] Available at: http://www. nestle. com. au/NutritionAndHealth/FeatureArticles/Pages/FeelingGoodwithNestle. aspx. [Accessed 07 October 2011]. 4. Nestle Australia: MILO Programs . 2011. Nestle Australia: MILO Programs . [ONLINE] Available at: http://www. nestle. com. au/Community/Pages/MiloPrograms. aspx. [Ac cessed 07 October 2011]. 5. Overview of the Trade Practices Act. 2011. Overview of the Trade Practices Act. [ONLINE] Available at: http://www. accc. gov. au/content/index. phtml/itemId/788579. [Accessed 07 October 2011].